Making Search Engine Optimization Work For You

Some people waste a lot of time trying to figure out how to get traffic to their website.  What you need to know is this: Search Engine Optimization (SEO) is one of the best ways to get traffic headed to your site. Check out the tips below, from for tips on how to best set up your website.

A Well Coded Website

Make sure your website code is not broken or bloated.  Having a website that works on every browser, for every user that visits it, is very important.  You also want to make sure that search engine spiders can crawl your website and index your pages.  Otherwise, search engines may be unable to categorize and index your site, which will lead to lower rankings.

Keyword Research

Using a keyword tool like Google’s Keyword Planner is the best way to conduct keyword research.  If you’re targeting a phrase that gets 10 searches per month, then being able to rank for that keyword will not give you much traffic or revenue.

Look for a keyword that is competitive, but that will give you a chance to rank.  Going after something like “insurance quotes” is too competitive, as major companies spend tens of thousands of dollars per month to rank for those.  Good keyword research is one of the most important things you can do.

Page Loading Speed

Make sure your website loads quickly.  Google has been placing a lot of emphasis on this lately, and for good reason.  If your site loads slowly, it is a bad user experience.  Research has shown that users will close a page that takes too long to load.  One of Google’s main goals is to provide a good experience for people using their search engine.  So if they are showing results for pages that take a long time to load, they are doing their users a disservice.

Video Tips

Finally, check out this video from a Google employee giving search engine tips.

I hope you found this article helpful in setting up SEO for your small business website.

Blogging Tips

When technology advances, people change the way they communicate.  Blogging replaces newspapers, and even cable tv as a way to spread ideas and information.  In this article we’ll talk about some tips to both help you create a blog, and to help you sustain the work it will take to make it successful.

Blogging can easily take over your life.  You’ll be consumed with thoughts of what you should write next, and what you might right about next week.  If you let it, every thought can be taken over by blogging.  If you see something interesting while walking through the city you might say, “Oh!  That’s a great idea for a blog post.”  Or if you’re out at the park and see a picturesque scene, you might snap a pic to put on your blog.

Of course, if you have a personal blog, these are great ideas.  But be careful not to let blogging intrude on your relationships and on your life in ways you don’t want it to.

Setting Up A Blog

When you’re setting up a blog, you want to pick a framework to work with that is easy to understand, and appeals to your aesthetic.  For instance, choosing a CMS (content management system) like WordPress, which can be customized and used, not just as a blog, but as a website might appeal to you if you want to build a business around your blog.

Using a CMS like Ghost can help if you only want to blog, but still want to own your platform and your content.  Using tumblr or facebook can be good because it’s so easy to set up, but the problem there is that you don’t own your content, and they can dictate in the future how accessible your content is (or like the case of the posterous, close down completely, and then you lose your web address).

Both WordPress and Ghost have the ability to use custom themes, so you can apply the look and feel you want to to your blog.  Sites like have recommendations on which theme to use for your Ghost blog, or your WordPress site.

General Tips on Blogging

Blog about something readers want to know. Don’t blog about daily chores that everybody does like washing dishes or making beds. Unless your blogs are unique when writing about common topics, people won’t read it. Instead, make your topic interesting and engaging. The goal of your blog is to draw readers after all!

Pay attention to your grammar. This is especially important if you are trying to be an International blogger. If your grammar is not up to par, a lot of people will get annoyed with reading your blog, and think that you are not creditable. There are many programs that you can use to run a grammar check, and you should do this with every entry.

Here is Great Video on Starting a Blog

Use stirring titles that will generate responses or debates. Make your titles intriguing enough to entice your readers to continue reading, and voice their opinion, or ask questions that beg the reader to include their thoughts. Do not be drawn into conflict whenever possible, but moderate the conversation with your own input.

Try breaking your posts into manageable pieces. This is a very easy, but unfortunately ignored blogging tactic. Do not write like you are trying to run a marathon. Break up your posts in smaller pieces.This can help boost your SEO, and it can help create a clearer writing approach. This can actually help you think better.

Make alternative content. Your blog may have much more than just text. Try using multimedia. You can use video content, make podcasts, or just use alternative creative application on your posts, like PDF booklets, mind maps, or templates. Even something like a simple download page for your blog can make for many more visits to your blog.

It’s important to remember people from around the globe can view your blog. Anyone and everyone has access to your blog and by extension to your thoughts. You need to think about this when you are blogging. A single individual can make an impact on our world. This is the reason that blogging is so important. People can finally allow virtually everyone to hear their own voice.

Come back later for Part II of the Blogging Tips series.

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